The BeanCast™: A Marketing Podcast

Episodes

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  0202-The BeanCast: Who Is Joan Fief?

  5/21/2012

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  Duration: 1:08:28

  This Week: Esteban Contreras, Ian Schafer, Peter Shankman and Paul Steketee join Bob to discuss Facebook's IPO, GM's pre-IPO pullout, whether visual social is killing text social, Twitter's new email digest and why Google+ is working so well for brands.

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  0201-The BeanCast: I Completely Disagree With You

  5/14/2012

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  Duration: 1:09:45

  This Week: Cabell Harris, David B. Thomas, David Spark and Steve Wax join Bob to discuss combatting brand blindness, what works on Facebook, agencies ditching their blogs, the trouble with phone wallets, and the launch of Google On-Air.

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  0200-The BeanCast: The Biggest LIKE

  5/7/2012

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  Duration: 1:16:10

  This Week: Bill Green, Joseph Jaffe, Angela Natividad and John J. Wall join Bob for BeanCast 200 to discuss hiring in adland, Facebook ad effectiveness called into question, poorly written RFPs, the billion dollars you're missing and email's mobile future.

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  0199-The BeanCast: I'm Gonna Probe You

  4/30/2012

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  Duration: 1:15:43

  This Week: Jeff Cutler, Larry Lieberman, George Parker and Jared Roy join Bob to discuss the NewFront pitches, click-thru vs. conversions, the Facebook ad cycle, Foursquare's ad unit proposal and Zynga's foray into online gambling.

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  0198-The BeanCast: Specifically Targeted

  4/23/2012

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  Duration: 1:09:28

  This Week: Christopher Baccus, Jeremy Epstein, Joseph Jaffe and Angela Natividad join Bob to discuss Earned without Paid and Owned, 100-day Olympic countdown, the power of mid-roll, the geofencing juggernaut and Starbucks' crowdsourcing donations.

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  0197-The BeanCast: Instabillion

  4/16/2012

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  Duration: 1:16:13

  This Week: Tonya Hall, Mitch Joel and Gunther Sonnenfeld join Bob to discuss the Instagram acquisition, apps for Google Hangouts, the media switching epidemic, Marvel's digital success, and making advertising cool again for young talent.

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  0196-The BeanCast: That's A Good Point, Saul

  4/9/2012

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  Duration: 1:05:00

  This Week: Saul Colt, Dan Goldgeier and Tim Malbon join Bob to discuss the state of loyalty and retention, volunteer marketing for start-ups, a "Netflix" for magazines, whether AMEX is creating social ROI and Apple's effortless Facebook win.

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  0195-The BeanCast: Deepening The Depth

  4/2/2012

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  Duration: 1:12:23

  This Week: Jonathan Salem Baskin, Kelly Eidson, Len Kendall and Ian Schafer join Bob to discuss the problem with hyper targeting, characters for engagement, social email, Google's new commenting system and digital political spending.

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  0194-The BeanCast: *Bleep* Media

  3/26/2012

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  Duration: 1:20:17

  This Week: Edward Boches, Farrah Bostic, Bill Green and Joseph Jaffe join Bob to discuss bringing transmedia to brands, the retail "experience platform," the mobile web's growth, linking digital to offline data and Wikipedia's dubious SEO value.

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  0193-The BeanCast: Spying On A Slumber Party

  3/19/2012

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  Duration: 1:24:32

  This Week: Brian Morrissey, Rupal Parekh and Matt Ridings join Bob to discuss mobile shopping's obstacles, self-serve customer service, the mainstreaming of gay media, gut checking vs. data checking and why women trust Pinterest.