In the mid-'90s a Puerto Rican collective of DJs, rappers, and producers called
the Noise hosted a long-lasting series of club nights in San Juan that were vital to the development and popularization of reggaeton. The urban style of Latin music, which rose to commercial prominence roughly a decade later, was forged over the course of a few years, beginning in 1992, when
the Noise began hosting club nights. Initially the club served as a venue where DJs and club-goers could enjoy rap, dancehall reggae, and tropical styles popular at the time, particularly merengue/merenhouse.
Vico C, the rap en español pioneer, was a key influence, as were Panamanians such as
Pocho Pan,
Nando Boom, and especially
El General, who were already melding together Spanish-language reggae with Latin dance rhythms. A
Shabba Ranks song from the time, "Dem Bow," produced by
Bobby "Digital" Dixon in 1991, was particularly influential, for its riddim was essentially the prototype for that of reggaeton. This song's influence was compounded by "Son Bow," a Spanish-language cover by
El General. Starting around 1994 the
Noise DJs (
DJ Negro,
DJ Nelson,
DJ David,
DJ Tony Touch) began serving up riddims for the collective's rappers, who would perform live in the club.
The Noise Live, released stateside in 1997, is a wonderful showcase: a 20-minute track recorded live in the club, with lots of audience participation. Furthermore, a number of other
Noise-related CDs were also released stateside in 1997 thanks to House of Music, a short-lived independent label that had a manufacturing and distribution deal with Sony Discos. Besides studio-recorded mixtapes such as
The Best Greatest Hits and
The Noise, Vol. 2, there were a few solo albums by popular
Noise cantantes such as
Don Chezina (
Bien Guillao de Gangster),
Baby Rasta & Gringo (
Live Desde el Mas Allá), and
Ivy Queen (
En Mi Imperio). Subsequent
Noise releases followed, via J&N Records as well as House of Music, though the collective had long since dissolved by the time of
The Noise, Vol. 10: The Last Noise (2004). By that time, a few of the
Noise artists had gone on to achieve worldwide fame, notably
Baby Rasta,
Ivy Queen, and
DJ Nelson. Other
Noise associates to achieve some level of fame were
Las Guanabanas,
Baby Ranks,
Point Breakers,
Trebol Clan,
DJ Negro, and
Tony Touch. ~ Jason Birchmeier, All Music Guide