Sneaker Pimps founding member
Chris Corner began performing as the drippingly seductive electro-pop persona
IAMX in 2003. Adopting the trappings of mid-'80s electro-pop and new wave acts like
New Order,
the Cure, and
Depeche Mode with his pounding, reverb-swathed, synth-washed compositions,
Corner's work as
IAMX represented a notable departure from his work with
the Sneaker Pimps. His first full-length as
IAMX,
Kiss & Swallow, was released on Recall in 2004; the sophomore
IAMX album,
The Alternative, followed on Major two years later. Both albums featured a dark, vampirish sensibility and dealt with topics like alternative sexuality and drug use. ~ Margaret Reges, All Music Guide